Katie Kovas is an independent Creative Strategist working at the intersection of art, design, and brand identity for luxury brands in New York City. With more than a decade of experience shaping visual narratives across the home, beauty, fashion, and real estate industries, she specializes in project management, campaign launches, and social media strategy for founders and emerging brands.

Katie’s career began in relationship-building and visual merchandising at Swedish luxury brand Byredo, where she developed a keen eye for brand storytelling and experiential design. Since then, she has collaborated with Lia Chavez on her latest haute botanical ventures, worked alongside rising interior design talents Lawson Taylor, Alvin Wayne, and Lisa Tessler, and played a pivotal role in shaping the retail experience of Cyndi Ramirez-Fulton’s wellness empire, Chillhouse.

Passionate about socially conscious design, local collaborations, and innovative business solutions, Katie blends strategic insight with bold, memorable aesthetics. A formally trained competitive swimmer from Austin, Texas, she earned the prestigious Jane Walentas Scholarship and holds a BFA in Fashion and Textile Design from Moore College of Art & Design.

Her approach is intentional, immersive, and always formed by storytelling — elevating brands, products, and experiences with an editorial edge and a visionary perspective.

KOVAS X offers everything from branding, strategy, and positioning, marketing, graphic design, website design, project management, social media, client and press relations, visual merchandising, and space planning services for entrepreneurs and their brands. With KOVAS X, Katie aims to work collaboratively to deliver visually arresting luxury products that stop people in their tracks.

CLIENT ROLODEX

Great Scott, Lawson Taylor Interiors, Andrew Gates, Alvin Wayne Interiors, LINK INTERIORS BY LISA TESSLER, Kola Co., DelBello Studio, Styx Co., Hildegaard Haute Botanical, Byredo, Chillhouse, Angelica VonDrak, Lucas Construction, Taylor Tait, JLS PR, Oat Cinnamon, Baobab Collection, Bond Design Studio, Garbage Goddess, Lemons + Olives, Aimee Koran, TINI INC, Mason Estates, Carven, Marie Claire Magazine, George Cortina.

CLIENT FEATURES

Vogue Living, Realtor.com, Cottages & Gardens, Homes & Garden, New York Post, DWELL, Travel + Leisure, Sotheby’s Realty, NETFLIX, Domino, Architectural Digest, Elle Decor, House Beautiful, Houzz, HGTV, Bravo, Forbes, CB2, Curbed, Get Clever, Fortune, New York Times, Quince, Moda Operandi, Hulu, The New York Times, Wall Street Journal, Hypebeast, Inc. 2026 Female Founders 500, Nordstrom, META, Hulu, Veuve Clicquot, The Mark Hotel, Galeries Lafayette, Brooklyn Museum, New York Public Library, IFF-LMR Naturals, Fifteen Present Pledge, 1% For The Planet, Mama Farm, Alice Mushrooms, The New York Times Magazine, Wall Street Journal Magazine, InStlye, Beauty Matter, Artnet, Whitewall Magazine, Flaunt, L’Officiel, Aperol USA, Mini Dip, Ardea Auset.